Thanks to everyone who attended our July 7th meetup, "Social Media Planning and Monitoring".  We had a full house.  Overfull, really.  Most everyone was using social media with their organizations and clients, and a few veterans have been using it for a year or more.  Some were already doing a bit of monitoring and shared their tools and thoughts, and we had a helpful presentation on social media planning by the Denver DataMan, Steve Kessler.

Thanks for the helpful comments and feedback we've received recently, and BIG thanks to all of you who've been talking and tweeting about our group and events the last couple of days.

Notes on Social Media Planning 

• Set clear goals 
• Identify some measurable metrics: interactions, counts, friends, donations, mentions
• Use analytics and tracking to see how you're doing
• Use landing pages
• Social media strategy must be part of your overall marketing strategy
• Engage and inspire your constituents

Upcoming Events:

T4T social media training, July 15:
http://www.t4tcolorado.org/calendar/event/985

Resources from the Discussion

Teaming 4 Technology (T4T): a great local organization providing nonprofit technology info and training:
http://www.t4tcolorado.org

A glossary of Facebook terms:
http://www.denverdataman.com/content/facebook-dictionary

Google Analytics, for tracking web visits:
http://www.google.com/analytics/

Google Alerts, for automatic searches emailed to you:
http://www.google.com/alerts

Trackle, for more automatic searches:
http://www.trackle.com/

Qwitter, to see which tweets cause people to stop following you:
http://useqwitter.com/

Tweetdeck, for tweeting, searching, and monitoring twitter:
http://tweetdeck.com

Social Networking ROI Calculator, from Justin Perkins:
http://www.frogloop.com/social-network-calculator

Top 8 Social Media Tracking Tools, from Frogloop (June 2009):
http://www.frogloop.com/smtrack

Beth Kanter social media resource roundup (September 2008):
http://beth.typepad.com/beths_blog/2008/09/nptech-summary.html

We Are Media, a project to assemble free social media training resources for NPOs:
http://www.wearemedia.org

Case Foundation "giving challenge" report, compares fundraising effectiveness across many organizations, and many types of promotion/engagement (incl. social media):
http://www.casefoundation.org/case-studies/giving-challenge

Childrens Online Privacy Protection Act (COPPA):
http://www.coppa.org

Additional items suggested or posted recently by CNTC folks:

http://delicious.com/pogo_cecenviro/social_networking (thanks Pogo)
http://www.rachel-levy.com/confused-by-all-the-twitter-application/ (thanks Sandra Brownrigg)
http://www.socialens.com/2009/07/06/social-media-and-leadership-decision...   (thanks Ted Fickes)