Social networking websites such as Facebook, LinkedIn, and MySpace are a popular topic among nonprofits these days. There is appeal in the potential to quickly and easily reach a large, global community of supporters, but how well does it work? How can an organization decide what to pursue, and evaluate effectiveness? How can we get started?

Audience: NPO staff who have little or no experience promoting their cause through social network sites, but want to know more. Also, anyone with experiences and lessons they'd like to share, from promoting their cause in this way.

Expected Technical Geekiness: Light